You were promoted for being great at the job. Nobody showed you how to lead it.
Jessica Bonilla | Leadership Coach & Consultant
23 years at Intel| Public Accountant (Costa Rica) | 40+ leaders coached
Lead Before It Ties Out is a 12-week 1:1 coaching program for newly promoted finance managers. You get a clear starting point, a plan for your two biggest problems, and proof that you are improving.
Watch: Why being great at the job did not prepare me to lead it.
A short video (about 90 seconds, to verify once recorded) about my story, who I help, and how the program works.
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Email me the word LEAD and I will write back personally within 48 hours. No forms and no calendar link yet, just a short conversation about your situation.
Does any of this sound like your week?
These are the five problems I hear most from newly promoted managers. You may see yourself in one, or in several.
None of this means you are bad at leading. It means nobody taught you this part. That is a different problem, and it has a different fix.
You do not need twenty-five more leadership courses.
Your company probably offers a long list of them. Your boss is busy running the business. Mentors help, but each one covers one skill, and it takes a long time. You can finish twenty-five courses and still freeze when you have to decide fast with incomplete information, or when your VP asks for the bottom line.
What is missing is a roadmap.
A roadmap has three parts:
01 A clear starting point.
Where you are today, measured, not guessed.
02 A plan for your two biggest problems.
Not a long list of topics.
03 Proof that you are improving.
Something you can point to, and something you can show your director.
Nobody is going to hand you that roadmap. You take ownership of your own development, and I will help you build it.
Lead Before It Ties Out.
A 12-week 1:1 coaching program. Three phases. Your top two problems.
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Phase 1 | Diagnostic Friction Audit
You complete an online form. We review the results together, 1:1. Then we identify your top two problems out of five and set your starting baseline.
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Phase 2 | Implementation Operational Blueprint
Weekly 45-minute virtual sessions, plus text or WhatsApp support between sessions. We work on your top two problems with matrices, templates, and scripts, and we define the results we will measure.
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Phase 3 | Lab Leadership Sandbox
You bring real cases from your own work. You get practical feedback before things happen. We Plan, Prepare, and Practice.
Twelve weeks is not enough to change habits across all five problems, so I do not try. We find your top two and work only on those.
Sessions can be held in English or Spanish.
Progress you can see, measured against your own starting point.
The Delegation Trap
Evenings you log off by 6 PM, and hours spent rewriting other people's work.
The Awkward 1:1 Loop
Analysis Paralysis & Fear of Mistakes
1:1s that run from your team member's agenda, and risks you catch early.
Days from "decision needed" to "decision made."
The VP Visibility Gap
How long your updates run, and how often you are cut off.
The Imposter & Doer Identity Crisis
Results are measured against each client's own baseline. They are what the program is built to produce, not guarantees.
A weekly record of what you unblocked, ready to show your director
“Leadership isn't a title you're given; it's a frequency you broadcast. If you're on the wrong frequency, no amount of hard work will make them hear you.”
— Jessica Bonilla—