Lead by Design:

From 'The Workhorse' to 'The Obvious Choice'

Lead by Design Coaching – Jessica Bonilla’s 12-week leadership development program for professionals

A 12-week, high-touch coaching journey for the elite performer who is tired of being the best-kept secret in the room. We don't just 'work' on leadership; we architect your authority.

The "Ant" Transformation

Lead Yourself (The Foundation)

Breaking the Invisible Excellence Trap.

The Shift: Moving from "working harder" to "strategic presence." We use the CAPDA Assessment to find the behavioral shadows that make you look like a "doer" rather than a "decider."

Lead Others (The Influence)

Commanding the Room without Faking It.

The Shift: We stop "reporting" and start "influencing." This phase focuses on the Authentic Authority we discussed—learning how to delegate the "Ant work" so you can focus on the "Executive work."

Lead with Impact (The Visibility)

Strategic Recognition.

The Shift: This is where we ensure the C-Suite knows your name for the right reasons. We align your results with the company's highest goals so your promotion becomes a logical necessity, not a lucky break.

Book Your 15-Minute Leadership Audit

This is not a seminar. It is a Career Redesign.

Unlike generic leadership classes, Lead by Design is a bespoke partnership.

We don’t follow a textbook; we follow your specific CAPDA data.

We meet you where your frustration is highest.

We build the specific influence muscles you need to break through your current ceiling.

What You Walk Away With (The ROI)

  • The End of the 'Invisible Excellence' Trap

    You will no longer be the best-kept secret in your company; you will be the obvious candidate for the next level.

  • The Exit from 'The Engine Room'

    You will have the delegation and authority tools to stop doing the "Ant work" so you can focus on high-leverage leadership.

  • A Sustainable Leadership Identity

    You won't be "faking it." You will have a leadership style that feels as natural as it is powerful.

  • Confidence That Isn’t Forced

    The quiet, steady assurance that comes from knowing your results and your presence are finally in total alignment.

The Transformation:

From Invisible to Undeniable.

  • Phase 1: The Internal Shift.

    Breaking the 'Ant' Identity.

    We use the CAPDA Assessment to identify the exact behavioral shadows keeping you in 'doer' mode.

  • Phase 2: The Tactical Pivot

    Architecting Authentic Authority.

    Stop 'faking it' and start leading through a design that aligns your essence with executive presence.

  • Phase 3: The External Impact

    Commanding the Ceiling.

    We strategically bridge the gap between your results and your reputation so your next promotion is a formality, not a surprise.

What’s Included in Lead by Design

  • The CAPDA Visibility Blueprint:

    A deep-dive diagnostic of your leadership "fitness" to pinpoint exactly where your influence is leaking.

  • Your Personalized Leadership Architecture:

    We move past generic advice to build a roadmap that aligns your Authentic Authority with your specific career goals.

  • The 'Command the Room' Communication Suite:

    Strategies to stop "reporting" and start "directing." You’ll learn how to speak so that stakeholders don't just listen, but follow.

  • The Decisiveness Framework:

    A system to navigate corporate complexity and high-stakes conflict without the "perfectionist paralysis" that holds high-performers back.

  • Emotional Intelligence for Influence:

    A deeper alignment between your internal state and your external actions—allowing you to stay grounded and authoritative under pressure.

  • 'In-the-Moment' Advisory:

    Direct access to me between sessions for when a real-world leadership crisis hits and you need a strategic partner immediately.

The 12-Week Architecture of Influence

  • The Audit (Weeks 1-2)

    We deploy the CAPDA Assessment to unearth the "Behavioral Shadows" keeping you invisible.

  • The Re-Design (Weeks 3-8):

    Weekly 1:1 sessions where we rebuild your communication, decisiveness, and presence around your authentic essence.

  • The Integration (Weeks 9-12)

    Real-world application. We pressure-test your new "Authority Muscles" in your actual meetings and projects, refining your approach in real-time.

How I Coach

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How I Coach |

I coach with three core values:

Uncompromising Excellence — You are an elite performer, and you deserve elite support. I provide the same level of preparation and commitment to your career that you provide to your results.

Integrity → Radical Candor: I tell you the truth that others are too polite to say. I provide the honest feedback you need to see your blind spots, delivered with the respect of a true peer.

Curiosity → Strategic Inquiry: > "We don’t just 'talk'; we deconstruct. We explore your patterns and thinking to find the high-leverage shifts that move the needle on your influence."

To bring structure and depth to this journey, I use a leadership framework I developed over years of real-world experience—one that highlights the five capabilities every modern leader must strengthen

The CAPDA Framework: Five Skills Every Leader Must Master

Leader speaking to a team — representing effective communication in the CAPDA leadership framework.

Communication: Strategic Influence

Lit light bulb symbolizing authenticity and self-awareness in the CAPDA leadership framework.
Graphic with the words ‘Leaders Lead’ illustrating ownership and project management in the CAPDA leadership framework.

Project Management: Orchestration & Leverage

Sneakers with arrows in different directions, representing decisiveness and choosing a path in the CAPDA leadership framework.

Decisiveness: Executive Judgment

Authentic Authority

CAPDA is the leadership model I created from my 23 years in corporate and my work coaching leaders across different levels. It brings clarity to the skills that elevate performance, influence, and decision-making. Each client works with CAPDA in a personalized way—strengthening what’s already working and developing what needs attention.

Wooden cubes spelling the word ‘ADAPT,’ symbolizing adaptive intelligence in the CAPDA leadership framework.

Adaptive Intelligence: : Political Navigability

Investment

Discussion during your Leadership Audit.

Book Your 15-Minute Leadership Audit

  • "Jessica is an exceptional leader and coach who inspires and empowers her team. Her inclusive leadership style fosters collaboration and values individual strengths, providing tailored coaching for personal and professional growth. With her open communication and constructive feedback, I experienced significant growth in skills and confidence, leading to greater achievements for both myself and the team."

    Luis Aguilar | Data Analytics Expert

  • "Your sharpness and dedication to excellence impressed me deeply. Working closely with you was a pleasure—I truly admire your professionalism and your positive, supportive mindset during challenging times. It was an incredible journey to collaborate with you.."

    Aihe Chen | Financial Analyst