Lead by Design Coaching

Lead by Design Coaching – Jessica Bonilla’s 12-week leadership development program for professionals

A 12-week 1:1 leadership transformation program for professionals who want to lead with clarity, confidence, and authentic impact.

Leadership isn’t something you “wing.”
It’s something you design — intentionally, thoughtfully, and with the right support.

Lead by Design is a guided, structured, and deeply personalized coaching experience that helps you understand who you are as a leader, strengthen the skills that matter, and develop the habits that elevate your impact.

This is not a class

It’s a reflective, collaborative, and energizing process where you design the kind of leader you want to be — and build the skills to make it real.

Warm, human, and grounded in real corporate experience

Evidence-based with practical application

Focused entirely on your growth and leadership goals

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What You Will Walk Away With

  • A clear understanding of your leadership strengths

  • A personalized leadership development plan

  • Stronger communication and decision-making skills

  • Strategies to navigate complexity, conflict, and change

  • A deeper connection between your thoughts, emotions, and actions

  • Sustainable habits that support long-term leadership growth

  • A renewed sense of confidence, clarity, and purpose

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The Lead by Design Journey

Phase 1: Lead Yourself – leadership self-awareness and strengths exploration in the Lead by Design Coaching program

PHASE 1 — Lead Yourself

Build Your Leadership Foundation

Weeks 1–4

Great leadership starts with self-awareness.
In this first phase, you gain clarity about who you are as a leader and what drives your decisions, communication, and presence.

You will:

  • Complete the CAPDA Leadership Assessment

  • Identify your top 2–3 development priorities

  • Explore your leadership story, values, and strengths

  • Understand how your thoughts, emotions, and behaviors connect

  • Set clear leadership goals and expectations for the program

This phase creates the foundation for every decision and action that follows.

Phase 2: Lead Others – leadership communication and skill development coaching within the Lead by Design program

PHASE 2 — Lead Others

Develop the Skills That Elevate Your Influence

Weeks 5–8

Here, we strengthen the skills that leaders rely on daily to bring clarity, build trust, and drive alignment.

You will:

  • Explore your top development areas in depth

  • Build communication strategies tailored to your style

  • Strengthen adaptive leadership and decision-making

  • Learn how to communicate expectations with confidence

  • Review and refine the strategies created in previous sessions

  • Practice real scenarios and receive direct feedback

This phase combines reflection, skill-building, and strategy design.

Phase 3: Lead with Impact – leadership integration, confidence, and executive coaching in the Lead by Design program

PHASE 3 — Lead with Impact

Integrate Your Leadership Vision

Weeks 9–12

In the final phase, you bring everything together to operate as a more intentional and effective leader.

You will:

  • Role-play the skills that matter most

  • Strengthen your leadership presence and confidence

  • Apply your learning to your biggest current challenge

  • Evaluate what’s working and what needs refinement

  • Explore the concept of Leadership Trust Currency

  • Create your Leadership Blueprint for the next 6–12 months

This phase solidifies your growth — and sets you up for continued success.

A structured 12-week experience divided into three powerful phases.

What’s Included

  • 12 weekly 1:1 coaching sessions (60 minutes each)

  • CAPDA Leadership Assessment — personalized to your strengths

  • A coaching plan tailored to your top 2–3 skill areas

  • Templates, guides, and leadership tools

  • Ongoing message support between sessions

  • Session-by-session reflection templates

  • A personalized Leadership Blueprint at the end of the program

  • A premium, high-support coaching experience.

My Coaching Approach

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My Coaching Approach |

I coach with three core values:

Excellence — You get my full attention, preparation, and commitment.

Integrity — I tell you the truth with warmth and respect.

Curiosity — We explore your thinking without judgment.

My coaching integrates:

  • 23 years of real corporate experience

  • ICF coaching education

  • Leadership psychology

  • Emotional intelligence

  • Human behavior and communication patterns

Every session explores the connection between your thoughts, emotions, and actions — the three circles at the heart of my coaching model.

This is how leaders grow intentionally.

To bring structure and depth to this journey, I use a leadership framework I developed over years of real-world experience—one that highlights the five capabilities every modern leader must strengthen

  • "Jessica is an exceptional leader and coach who inspires and empowers her team. Her inclusive leadership style fosters collaboration and values individual strengths, providing tailored coaching for personal and professional growth. With her open communication and constructive feedback, I experienced significant growth in skills and confidence, leading to greater achievements for both myself and the team."

    Luis Aguilar | Data Analytics Expert

  • "Your sharpness and dedication to excellence impressed me deeply. Working closely with you was a pleasure—I truly admire your professionalism and your positive, supportive mindset during challenging times. It was an incredible journey to collaborate with you.."

    Aihe Chen | Financial Analyst

The CAPDA Framework: Five Skills Every Leader Must Master

Leader speaking to a team — representing effective communication in the CAPDA leadership framework.

Communication

Lit light bulb symbolizing authenticity and self-awareness in the CAPDA leadership framework.
Graphic with the words ‘Leaders Lead’ illustrating ownership and project management in the CAPDA leadership framework.

Project Management

Sneakers with arrows in different directions, representing decisiveness and choosing a path in the CAPDA leadership framework.

Decisiveness

Authenticity

CAPDA is the leadership model I created from my 23 years in corporate and my work coaching leaders across different levels. It brings clarity to the skills that elevate performance, influence, and decision-making. Each client works with CAPDA in a personalized way—strengthening what’s already working and developing what needs attention.

Want to see where you stand today? Take the CAPDA Assessment.
Wooden cubes spelling the word ‘ADAPT,’ symbolizing adaptive intelligence in the CAPDA leadership framework.

Adaptive Intelligence

Investment

The Lead by Design Coaching Program is a high-support, personalized leadership development experience designed to create meaningful and lasting change in how you lead.

Full 12-Week Program

$2,100
(one-time investment)

or

Monthly Payment Plan

$750 per month for 3 months
(total: $2,250)

This is my current introductory rate as I open the Lead by Design coaching practice. Future pricing may increase.

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